Since 1997, Trajectory Beverage Partners has been a very strong mid-sized agency across Canada showing agility and success for its partners.  We have launched such iconic brands as Tito’s Handmade Vodka, Patron Tequila and Buffalo Trace Bourbon and innovative brands like Fat Bastard Wines (one of the first concept brands) and Social Lite (the original Seltzer that broke open the category).

We don’t just work with brands—we build relationships. Whether it’s a homegrown Canadian label or an international favorite, we partner with producers who share our love of creating something special.

For us, it’s about finding that sweet spot where creativity, insight, and strategy meet. Together, we bring brands to life in ways that resonate—whether it’s a bottle in someone’s hand or a story that inspires.

It’s not just business for us—it’s personal.

When you’re part of Trajectory, you’re part of a team that thrives on growth. We believe in showing up for each other, celebrating wins big and small, and learning from every challenge.

This ethos isn’t just about building brand —it’s about building trust, creating connections, and sharing success. It’s about being proud of the work we do and the people we do it with.

At the end of the day, we do this because we love it. We love helping brands shine, creating opportunities, and being part of the moments that matter. Whether it’s a clink of glasses, a celebration, or a quiet moment at the end of the day, we’re here to make it even better.

Trajectory Beverage Partners: rooted in experience, guided by passion, and always driven by the belief that every moment deserves to be celebrated.